LAKE MARY, FL, January 22, 2026 – Today, Vibrant Ingredients announced the promotion of Jillian Hermanowicz to Chief Marketing Officer, recognizing her strategic leadership and transformative impact on our brand, growth strategy, and cross-functional alignment.
Hermanowicz joined Vibrant in 2020 via the Javo Beverage acquisition, previously serving as Vice President of Corporate Marketing and Communications. She brings more than 20 years of experience in strategic marketing and brand leadership within the food and beverage industry, including roles at Grecian Delight | Kronos.
In her new role, Hermanowicz will continue to lead enterprise marketing strategy, brand stewardship, insights, and communications, while partnering closely with sales, R&D, and innovation teams to support customer-driven growth.
“Jillian has a rare ability to think big picture while driving disciplined execution,” said Vince Macciocchi, CEO. “She was instrumental in redefining our brand identity through the transformation to Vibrant Ingredients, and she continues to elevate how we operate, communicate, and compete. Her leadership is critical to positioning our company for long-term success.”
“Jillian is an exceptional partner to our sales organization” – Rich Meloche, President, Food & Beverage
Hermanowicz led the end-to-end rebrand from FFP to Vibrant Ingredients in 2025, identifying gaps in the legacy brand and reimagining the company’s positioning, visual identity, and narrative to better reflect who we are today. She oversaw internal teams and external creative agencies, collaborating closely with stakeholders to develop the brand name, story, logo, and colorway. The rebrand culminated in a full-scale rollout at NACS and SupplySide Global.
From a commercial perspective, Hermanowicz works closely with sales and R&D teams on customer-specific initiatives, ensuring marketing strategy is tightly aligned with innovation and go-to-market efforts. She leads marketing insights across food and beverage, food protection and preservation, and foodservice, translating market intelligence into actionable growth strategies.
“Jillian is an exceptional partner to our sales organization,” said Rich Meloche, President, Food & Beverage. “She deeply understands our customers, our portfolio, and how to connect innovation to real business outcomes. Her ability to align insights, branding, and commercial strategy has made a meaningful impact on how we win in the market.”
“Jillian has a rare ability to think big picture while driving disciplined execution” – Vince Macciocchi, CEO
Hermanowicz also oversees all internal and external communications and serves as the steward of the Vibrant Ingredients brand, ensuring clarity and consistency across every touchpoint.
natural ingredients.