Pet owners are holding pet food to a higher standard. They’re reading labels more closely, looking for recognizable ingredients, and expecting the same level of transparency they demand from their own food.
For pet food brands, that shift creates a real challenge. Clean label is no longer just about removing artificial additives. It’s about delivering products that still perform. That means maintaining shelf life, protecting flavor, preserving color, and ensuring safety across every stage of production and distribution.
That’s where Vibrant Ingredients comes in.
At Global Pet Expo in Orlando (Booth #5693), we’re showcasing how clean label pet food comes to life through natural ingredient systems designed to replace synthetics without compromising performance.
Clean Label Without Compromise
As expectations rise, so do the technical demands behind the label. Pet food still needs to perform. It must withstand oxidation, maintain stability, and deliver a consistent eating experience, especially in high-protein and fresh applications.
Vibrant Ingredients approaches this with a system built on plant-based functionality. Our Purely Better™ solutions are designed to protect quality, color, and shelf life naturally, giving brands the confidence to meet clean label expectations while maintaining the performance their products depend on.
This means addressing multiple challenges at once. Oxidation that can impact flavor and freshness. Color degradation that affects visual appeal. Shelf life requirements that are critical for both safety and distribution. Instead of relying on synthetic preservatives, our approach uses natural antioxidant systems and clean label preservation strategies to help stabilize products in real-world conditions.
The result is not just a shorter ingredient list, but a smarter one.
Built for How Pet Food Is Made Today
Today’s pet food landscape is evolving quickly, from fresh and refrigerated meals to treats and processed formats. Each brings its own formulation challenges, but all share the same pressure to simplify labels without sacrificing quality.
That’s why our approach is rooted in both ingredient innovation and application expertise. We develop solutions that work within existing manufacturing processes, helping formulators reduce oxidation, extend product stability, and maintain product integrity using ingredients sourced from nature.
Everything is designed to deliver on two fronts: performance in production and confidence on the label.
Because clean label only works if it works everywhere. On the line. On the shelf. And in the bowl.
See It in Action at Global Pet Expo
At Global Pet Expo, we’re bringing that full picture together.
Visit Booth #5693 to see how clean label pet food protection systems perform in real applications, and to connect with the team behind the science. Whether you’re reformulating an existing product or developing something new, we’ll help you navigate the shift from synthetic to simple with solutions that are practical, scalable, and built to perform. Let’s schedule time to connect or stop by to meet the team: Marilyn Jensen, Andrew Shultz, Pavan Kumar Soma, Ph.D., and Molly Untalan.
Purely Better™. On the Label and in the Bowl.
natural ingredients.