Purely Better™ Innovation Starts Here
Located in Cranbury, New Jersey, Vibrant Ingredients’ new Innovation Center brings customers and technical experts together. It enables rapid development of market-ready food and beverage solutions through hands-on collaboration, advanced processing capabilities, and flavor innovation.

“We’ve built an environment where innovation is driven by close collaboration. This provides customers direct access to our expertise and ingredient portfolio from concept through commercialization.”
Vince Macciocchi, CEO

Vibrant Innovation Center
Technology
- Tunnel Pasteurization
- Carbonation
- HTST/UHT with inline homogenization
- Emulsion Technology
Food & Beverage Capabilities
- Flavor Innovation
- Product Development
- Strategically, curated, on trend portfolio
Purely Better™ Collaboration
From Formula to Final Sip®, the Vibrant Innovation Center was designed to enable customers to innovate faster, and bring Purely Better™ solutions to market.

Our experts are ready to collaborate on what’s next.
Let's innovate together.
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