Purely Better™ Innovation Starts Here

Located in Cranbury, New Jersey, Vibrant Ingredients’ new Innovation Center brings customers and technical experts together. It enables rapid development of market-ready food and beverage solutions through hands-on collaboration, advanced processing capabilities, and flavor innovation.

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Vibrant Innovation Center Capabilities

Technology: 

  • HTST/UHT Processing
  • Carbonation
  • Emulsions
  • Inline Homogenization
  • Rapid Prototyping

Food & Beverage Capabilities

  • Flavor Innovation
  • Applications Development
  • Retail Solutions

“We’ve built an environment where innovation is driven by close collaboration. This provides customers direct access to our expertise and ingredient portfolio from concept through commercialization.”
Vince Macciocchi, CEO, Vibrant Ingredients  

Purely Better™ Collaboration

From Formula to Final Sip®, the Vibrant Innovation Center was built to help customers innovate faster, collaborate more effectively, and bring Purely Better™ solutions to market.  

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