The reality in the marketplace is the evolution of consumer expectations. Consumers aren’t just reading labels; they’re redefining what should be on them. A clean label is more than a “nice to have,” it’s a base-level demand. And as expectations rise, clarity becomes a factor at the point of purchase. Shoppers want to know what’s in their food and why it’s there.
Today, we are one of only two manufacturers legally permitted to sell natural meat cure in the United States and Canada.
Our clean label meat ingredients are Purely Better™: naturally functional, sensorially rich, and backed by science. And they’re made in the USA to the highest standards of quality and food safety.
Derived from celery or Swiss chard, Vibrant’s natural meat cures extend shelf life and reduce overall cure time. These plant-based solutions provide a clean label alternative to traditional synthetic curing systems while producing equivalent, trusted functionality.
You’ll see consistent cure color, balanced flavor, and critical pathogen control across a range of meat applications.
Using acerola cherries, our product provides cured color development, stability, and protection. This plant-based solution supports the curing process by helping reduce cure time while maintaining clean labeling.
Our natural meat cure accelerator helps improve color consistency and maintain product quality beyond shelf life.
Rosemary, green tea, and acerola cherry improve flavor stability, prevent rancidity, and promote color stability. These natural antioxidants help protect against oxidation, one of the primary causes of meat product quality loss.
By preserving fresh flavor and extending shelf life, our natural antioxidant products help maintain the sensory attributes consumers expect.
Clean label without compromise. Clear and transparent labels are an imperative to garner the attention of Millennials and Gen Z consumers, who are open, curious, and receptive to educational efforts about clean ingredients when provided by trusted brands or clearly explained on-pack.
of US consumers demand natural ingredients and cleaner labels with fewer additives.1
of US consumers like when brands include nutrition education on packaging.1
of consumers look for foods with recognizable or natural ingredients.1
1Source: Mintel 2025
The heightened emphasis on claims like “all natural” and “no preservatives or additives” on packaging offers an opportunity for brands to turn demand into a sustainable advantage. Many consumers are prepared to pay a premium for products that enhance their lifestyle or help address specific dietary needs. “Natural” is associated in consumers’ minds with authenticity, functionality, and higher quality. Data shows that clean label product sales outperformed total store sales by 2% annually over the previous four years.2
2 Source: NIQ (Nielsen Byzzer).
Our portfolio of natural cures and antioxidants are the highest quality and meet the highest food-safety standards, ensuring trust and transparency. Notably, we’re one of only two manufacturers who can legally sell natural meat cure in the US and Canada.
Consumers expect the same qualities from clean label products. Our solutions deliver full flavor and color without compromise.
Consumers across generations are willing to pay more for meat products with no additives or preservatives.
We align science with simplicity by helping brands meet clean label goals with confidence. Our food protection solutions are Purely Better™.
Discover clean label solutions that can help grow your brand
Whether you’re reformulating legacy products or developing new clean label lines, Vibrant Ingredients combines innovation, speed, and technical partnership to help you deliver what’s next. We provide scientifically backed flavor that performs, protection you and your consumers can trust, and functionality that’s Purely Better™.
