Today’s health-focused consumer isn’t just buying a product. They also buy a promise. From protein bars to powdered supplements, shoppers scan ingredient lists and walk away from anything they don’t recognize or trust. Functional food and nutrition products are no longer judged by claims alone. The ingredients behind those claims have to be real, natural, and clearly sourced.
That’s exactly what Vibrant Ingredients™ delivers. We built our clean label functional nutrition portfolio from fruits, vegetables, teas, and botanicals. Backed by decades of formulation expertise, our ingredients meet your customers’ wellness demands and help your products earn the shelf space they deserve.
Our functional nutrition ingredients are Purely Better™: naturally sourced, performance-driven, and made to work in the formats today’s consumers reach for most.
Green tea extracts deliver natural caffeine, L-theanine, and ECGC without synthetic stimulants. These ingredients provide the kind of lift consumers are looking for: clean, sustained energy with no jitters and no crash.
Use it to formulate functional snacks, protein bars, and powdered supplements that support alertness and cognitive performance. It performs consistently across formats and gives your product a story consumers can feel good about.
Naturally occurring nitrates from fermented beet concentrates are associated with supporting stamina, healthy circulation, and cardiovascular performance. They bring credibility and function to any sports nutrition or wellness product.
Our beet-derived nitrate ingredients integrate cleanly into powdered supplements, stick packs, and high-protein snack formats, delivering the performance benefits active consumers are looking for without a complicated ingredient deck.
Acerola cherry is one of the most concentrated natural sources of vitamin C available. It supports immunity and overall wellness, and comes from a source consumers recognize and respond to on packaging.
It works across a wide range of functional nutrition applications, from daily wellness supplements to protein-enriched snack formats. When your label says acerola cherry, it means something to the shopper reading it.
Demand for clean label is no longer concentrated in grocery aisles. It has moved directly into the supplement and functional food space. Today’s consumer expects the same ingredient transparency from their protein bar or daily wellness powder that they demand from their food. Brands that meet those expectations build loyalty. Brands that don’t lose out on the shelf.
of US consumers demand natural ingredients and cleaner labels with fewer additives.1
of US consumers like when brands include nutrition education on packaging.1
of consumers actively seek out and pay a premium for natural products.²
¹ Source: Mintel 2025 / ² Source: FFP Primary Research 2025
The functional nutrition market is growing fast. Consumers across generations actively seek products that deliver real benefits from real ingredients. Clean label is not a trend in this space—it’s the price of entry. Brands that formulate with natural, recognizable ingredients outperform those that don’t. ¹
¹ Source: NIQ (Nielsen Byzzer)
We source and produce our functional nutrition ingredients to the highest quality and food safety standards right here in the US. You get consistency, traceability, and the trust that comes with domestic manufacturing.
From energy and focus to immunity and stamina, our portfolio covers the functional benefits consumers actively seek. One partner. Multiple solutions. Formats that perform.
Consumers will pay more for products with recognizable, natural ingredients. Our clean label ingredients help you capture that premium while delivering on performance and taste.
We bring together formulation expertise, trend intelligence, and a collaborative approach to help your team move from concept to finished product with confidence. Our solutions are Purely Better.
GROW YOUR BRAND
Whether developing a new line of performance supplements or reformulating an existing product to meet clean label demand, Vibrant Ingredients brings the ingredients, expertise, and partnership to help you get there. We provide naturally sourced functional nutrition that performs across formats, earns consumer trust, and delivers results that are Purely Better.
