The functional beverage opportunity is here
Consumers are making functional beverages part of their daily routines, creating opportunities far beyond traditional energy drinks. Hydration, mood support, focus, immunity, and wellness benefits are driving demand across refreshers, waters, teas, coffees, juices, and modern sodas.
52
of US consumers have consumed a functional beverage in the past 6 months
39
of US consumers are interested in trying more
Bring functional beverage innovation to market faster
From concept to commercialization, Vibrant Ingredients helps brands develop products consumers want to drink every day.
- Functional ingredients consumers are seeking
- Clean beverages bases including tea, coffee, botanical, and refresher platforms
- On-trend flavors that drive trial and repeat purchases
- Formulation, technical, and commercialization expertise
- Consumer and market insights that help identify winning opportunities
From Formula to Final Sip®
We combine clean label ingredients, beverage innovation expertise, and market intelligence to help create functional beverages built to win on shelf.
Ready to build your functional beverage roadmap?
Fill out the form to connect with our beverage experts and explore your next opportunity.
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