Consumer expectations are evolving, creating new opportunities for meat snack brands. With 90% of consumers making a diet or lifestyle change in the past year and more than 25% paying closer attention to ingredient and nutrition information when purchasing food, now is the time to capitalize on the growing demand for clean label products. (Datassential) 

As brands work together to meet these changing expectations, ingredient selection plays a critical role. Vibrant Ingredients helps manufacturers replace synthetic curing agents with natural, plant-based alternatives that deliver the performance, safety, and shelf-life protection today’s consumers expect, without compromising label appeal. 

Whether you’re reformulating an existing product or developing a new clean label meat snack, our ingredient experts can help you find the right solution.

Vibrant’s natural curing solutions help meat snack manufacturers achieve clean label goals while maintaining the performance consumers expect.  

Designed to replace: 

• Sodium nitrite and nitrate 

• Sodium erythorbate and ascorbate 

Our plant-based curing systems leverage ingredients such as celery powder, acerola cherry, rosemary extract, and green tea extract to support clean and simple ingredient declarations. 

What you gain: 

• Extend shelf life and maintain pathogen control 

• Develop stable, cured color 

• Reduce cure time 

• Achieve clean, consumer-friendly ingredient statements 

Clean label is more than a trend. It’s an opportunity to differentiate, innovate, and meet evolving consumer expectations.